Need

For this student project, the class was assigned to work with a partner to develop and launch a hypothetical product line, brand-refresh, and ad campaign for a well-known company.

Process

Burt’s Bees positions itself as environmentally-conscious. My teammate and I honed in brainstormed which environments, media, and product changes would be best suited to represent the consideration for bees.

Solution

Our Burt’s Blooms campaign introduces a new line of biodegradable seed-infused packaging that would provide food for our beloved pollinators. We used seeds, spices, and peas to form typographic forms for the ad campaign promoting the new hypothetical line.

Bees play a vital role in our ecosystem, which is why Burt’s Bees is focused on caring for them. With our new seed-infused bioblooming capsule, we are saving bees while improving your health and our communities. Cultivate color at burtsbees.com, where Burt’s blooms.