Advertising Campaign Concept
Student Work | Burt’s Bees | Kendall College of Art and Design
Need
The challenge for this student project was to work with a partner to develop a brand-refresh and advertising campaign from a well-known company. Part of the project was to propose a new product line to inspire the campaign.
Process
Burt’s Bees positions itself as environmentally-conscious. My teammate and I brainstormed which environments would be best suited to represent the consideration for bees. Physical and tactile media fit well with this idea: outdoor and print.
Solution
The Burt’s Blooms campaign introduces a new theoretical line of biodegradable seed-infused packaging that would provide food for our beloved pollinators. We used seeds, spices, and peas to form typographic forms for the ad campaign promoting the new line.
Original hand-drawn pagination for three ad concepts.
Bees play a vital role in our ecosystem, which is why Burt’s Bees is focused on caring for them. With our new seed-infused bioblooming capsule, we are saving bees while improving your health and our communities. Cultivate color at burtsbees.com, where Burt’s blooms.
Lettering and photographs by Danae Doub. Ad copy and campaign title by Danae Doub and Emily Franklund.
Tools: Canon EOS Rebel camera, Adobe Lightroom, Adobe Photoshop, Adobe InDesign