Pepperdine Esports Branding
Pepperdine Esports logo evolution.
The Pepperdine Esports team requested a logo that featured a heraldry badge and a reference to the crucifix. Although a wave was not part of the requirements, I saw value in using a wave to tie the esports team to Pepperdine Athletics. The final wave design worked well with the existing Pepperdine Athletics typeface, directly linking the two brand identities.
Sketches and evolution of second logo concept with custom lettering created in Adobe Illustrator.
Tools used: Procreate (iPad Pro), Adobe Illustrator, and Adobe After Effects